Vital Works is headed by Byron Freney, a brand strategy
and communication specialist with more than 20 years
of top-shelf agency and client-side experience.
Hover over a logo for details.
Senior Client Director
Developed and implemented brand and messaging strategies for clients including Visa, Capital One, Colliers International, Conifer Healthcare and others.
Developed and implemented marketing initiatives to drive sell-in and sell-through of mind-body health and earth-friendly products.
Overall brand management and P&L responsibility for Periodicals division, including an award-winning magazine for girls ages 7 to 12, a newsletter for parents of pre-teen girls, and an affinity club for girls.
Developed and directed strategic research and brand development initiatives for clients in industries including Fashion, Automotive, Technology, CPG and others.
Brand Development Director
Leveraged core go-to-market competencies into a new branded offer for boys ages 9 to 12.
VP Client Services
Developed, marketed and sold consumer insights-based products and services to manufacturers and retailers competing in the Health & Wellness industry.
Marketing and P&L responsibility for leader in recreational climbing industry. Led teams in advertising sales, circulation promotion, and production.