Vital Works leadership has worked on a range of brands
in a variety of industries.
- B2B Sales & Service
Hover over a company name for details.
Led a broad search for cultural influences and inspiration for car interior design, and developed positioning recommendations for this automotive OEM.
Developed positioning tools to help Nissan create compelling and relevant messaging for future coupe drivers — young men, mostly.
Led research initiative and developed positioning recommendations targeting young adult drivers.
At Landor Associates, developed architecture and positioning to distinguish and revitalize the Colliers offer for domestic and international commercial real estate consumers.
At Landor Associates, led naming, strategy and visual identity development programs for new division of Tenet Healthcare.
Investigated and developed positioning around the future of the workplace and its implications for Herman-Miller.
Contributed strategy recommendations to help position this accounting consultancy to compete against larger international firms.
Developed positioning and brand line for this functional beverage formulated to promote healthy skin.
Developed positioning and brand line for this functional beverage formulated to prolong life through antioxidant consumption.
Developed positioning recommendations for a number of new products aimed at young male drinkers.
Let numerous product and brand development programs for the parent brand and for several product brands including Tropicana, Pepsi, Frito-Lay and Quaker Oats.
Developed positioning recommendations for a functional juice line, and for the master brand from the perspective of aging consumers.
Developed positioning recommendations for women’s lingerie line.
Led consumer explorations and developed positioning strategy for the Levi Signature line in Wal-Mart stores, and for the Levi-Strauss brand in the Premium Jean category.
At Landor Associates, refined verbal and visual positioning to address more affluent consumers with unique card products.
At Landor Associates, led program to build complimentary visual interaction between the Visa and Chase brand marks on debit and credit cards.
At Landor Associates, led internal creative and strategy teams on numerous programs including B2B and B2C initiatives designed to clarify and strengthen the Visa brand for financial institutions and consumers.
At Landor Associates, led verbal and visual brand asset development programs for WaMu’s credit and debit card offers.
Led consumer exploration and developed recommendations to support brand extension initiatives.
Led numerous brand and product development initiatives designed to connect consumers to Frito-Lay products and brands.
Developed positioning recommendations for introduction of Tetra-Pak product line.
Consumer exploration and positioning recommendations for Nike’s ACG product line, aimed at outdoor enthusiasts.
Helped bolster awareness and relevance of the Adobe Creative Suite for “non-creative” professionals.
Developed positioning recommendations for early-to-market internet access devices.
Led consumer exploration and brand strategy programs designed to advance Sony’s competitive advantage in the home technology space.
Developed positioning recommendations for a new line of hand sets aimed at young adults.