Vital Works helps clients optimize
investments in brand development.
Clients rely on Vital Works to:

• Align brand assets and development
  initiatives with business strategy
• Match objectives, cultures and budgets with
  individual and agency talent, strengths,
  specializations and personalities
• Unearth and articulate compelling
  marketplace insights
• Develop stand-out, market-ready verbal
  positioning
• Shepherd the brand development process
  with an effective blend of urgency, humor,
  passion and professionalism

• “If someone tells you that you can influence 1,000 people, it changes your way of viewing the world.”

  – James Fowler, researcher at the forefront of the science of social contagion >>

• “Emotion leads to transmission, and awe is quite a strong emotion.”

  – Dr. Jonah Berger, social psychologist at University of Pennsylvania’s Wharton School >>

• “One of the biggest mistakes that is made in Washington is this notion you have to dumb things down for the public.”

  – Barack Obama in an interview with Newsweek magazine shortly after winning the presidency >>

• “We have allowed ourselves to be defined as consumers rather than citizens too long.”

  – Larry Robinson, in his book “Ecotherapy: Healing with Nature in Mind.” >>

• “We need to establish a new competency before we get into trouble.”

  – Peter Chou, CEO of HTC, a Taiwanese handset maker >>

• “Behaviors become habitual faster in stressed animals, and stressed animals can’t shift back to goal-directed behaviors when that would be the better approach.”

  – Dr. Nuno Sousa, Life & Health Sciences Research Institute, University of Minho, Portugal, reporting on his experiments with rats >>